Retail is about customers, not admin overhead.

Ossisto provides six core services for retail businesses: (1) Store Operations VA — vendor management, inventory tracking, staff scheduling, customer service; (2) Bookkeeping — daily POS reconciliation, COGS, multi-location P&L, payroll for hourly staff; (3) Local Marketing — Google Business Profile, local SEO, loyalty email, social content; (4) Store Automation — inventory reorder triggers, daily sales reports, promotional email flows; (5) Executive Assistant — multi-location and franchise operator support; (6) Personal Assistant — personal life logistics for busy retail owners. Services can be started individually and expanded as the business grows.

Yes. Your Ossisto operations VA monitors stock levels, flags low-inventory items, coordinates reorder timing with your suppliers, and manages purchase order creation and tracking. For automation clients, we build threshold-triggered systems that create draft POs or send alerts automatically when stock hits your reorder point — before stockouts happen. We work within your existing inventory system (Lightspeed, Shopify, Square, or others) rather than requiring any migration.

Retail bookkeeping has specific complexities: daily POS sales reconciliation against bank deposits; COGS and shrinkage accounting; payroll for hourly staff with variable schedules and tip reporting; sales tax collection and remittance across multiple jurisdictions; and multi-location P&L for operators with more than one store. Ossisto's bookkeeping specialists have direct experience with retail accounting and work within your existing software — QuickBooks, Xero, or your POS-integrated accounting system.

Yes — and it's one of the highest-ROI activities for a physical retail store. Your marketing specialist maintains your Google Business Profile with regular posts, updated hours and photos, response to customer reviews (positive and negative), and Q&A management. 76% of consumers check a business online before visiting in person — your GBP is often their first impression. We also work on local SEO to ensure your store ranks in map results when nearby customers search for what you sell.

Yes. Franchise operators have a specific compliance layer — reporting obligations to the franchisor, operating within brand guidelines for marketing, and managing the relationship with corporate alongside day-to-day store operations. Ossisto's specialists understand this structure and work within your franchise agreement's requirements. For marketing specifically, we create content within your brand standards while optimising for local visibility — the area where most franchisees have the most operational control.